Berlin · updated 2026-08-16

The instruments of becoming, documented live.

Everything the brand is, on one page. The spine, the strategy, the products, the play. Redeploys in one command whenever anything changes. The founder's layer is not here — it never ships.

The spine read first
The BRAIN
Session-boot: locked mission, hard rules, legal state, operational NEXT. The single source of truth.
Doctrine · boot file
The Mechanics Bible
Every mark, law, and loop — scoring, Method, Ledger, Two-Layer Law, the Improvement Loop, the never-list.
Doctrine · product spec
The Mission
What we build, who we help, how — the narrative version with the folder map.
Doctrine · narrative
Internal Design System
The midnight gallery: tokens, three voices, deviation register. Origin-derived, Wondays-adapted.
Doctrine · design
Strategy decks · arrow keys or scroll
Tiimo, Dissected
The incumbent teardown: the tape, why they won, the recent-review wound, and why a plan is quittable but a record is not.
Teardown · competitive
The App — live prototype
Open it on your phone. Press and hold to win the day. Real state, real share card, prototype time controls.
Live · wondays-app.pages.dev
The App Plan
One screen, one habit, 365 dots. Free/paid line, the stack, four weeks dated, and the honest €10k math.
Plan · build
The Streak, Kept
Philosophy corrected: keep the streak's pleasure, remove only the confiscation. Interactive — one month, two scoreboards.
Interactive · doctrine
The Menu — A Cafe of Small Tools
Five free tools, three paid. Free gives you the moments; only the Ledger keeps them. The shape of the business.
Menu · the model
Why They Pay — The Moat
The sheet has no moat; the Ledger does. Comebacks as a new statistic, the razor-blade problem, and four ways this is wrong.
Deck · 12 slides
The Brand Arc
Who we're for, the enemy, the pillars, the Monday franchise, the three acts.
Deck · 10 slides
Winning on Content
The February wedge, five pillars, the hooks bank, cadence, the flywheel.
Deck · 10 slides
GTM — The First 90 Days
Scorecard, funnel, four phases, gated budget, the moat. Weeks and numbers.
Deck · 11 slides
The Journey Map
Eight moments from 11:04 PM stranger to keeper of a book — every screen visualized.
Visual · funnel
Internal Style, Applied
The midnight gallery demo — the system in one screen.
Demo · design
Products drop №01 era
The Weekly №01 — What's Inside
The whole product, page by page: Start Here · the Weekly Sheet · the Ledger · the Horizon. This is what €12 buys.
Product spec · the pack
The Weekly №01 — Hero
The sales page at the design bar: dimensional sheet, hovering pencil, the fill on loop.
Product page · €12
The Weekly Sheet — habits
Weekly atomic unit, WON column, comeback circles, Wonday reset box, the Ledger strip.
Print-grade · A4
The Money Sheet
The Looked rule, no-spend stars, the over-week clause, the Passbook.
Print-grade · A4
Social launch-ready
Six Launch Posts
Habit + money posts as they'd appear on @wondayshq, captions included.
IG mockups
Play the app era, felt early
A Page of the Diary
Page 229, mid-life: graphite fills, the comeback ring, counters that only go up.
Interactive · north star
The Horizon Page
The month from above — footnotes gathered, patterns named, one experiment offered.
Interactive · zoom-out
The Answer Sheet
The exam you can't fail. Click bubbles; every answer grades as C.
Interactive · toy
The Daily Page (concept)
Pages turn, yesterday stays written, tomorrow arrives at dawn.
Interactive · book
Archive the Day Won era
Brand Deck v1
Pre-Wondays. Kept for the record.
Archive
Tracker v1
The first monthly sheet, before the weekly atomic unit.
Archive