1,000
emails on the list (the real asset)
ADHD-first beachhead · The Weekly as drop #1 · the €150 test as judge. Everything below is weeks, numbers, and gates — the philosophy is finished and lives in the BRAIN.
emails on the list (the real asset)
revenue across drops 1–3
CPL on the winning framing
hooks proven (organic or paid) worth scaling
appearing in comments unprompted — the franchise took
Hit 3 of 5 → the model is real: scale spend, file the TM, open the app-waitlist conversation. Hit 0–1 → the offer or price gets re-examined before another euro of ads. Falsifier discipline, same as everything else.
Launch kit (my side): 9-grid, first two weeks of captions, 5 Reels scripts, the free September drop, The Weekly product files, listing copy, welcome + Wonday + comeback email flows. Your side (~30 min): Lemon Squeezy account, link-in-bio, fresh Meta ad account. Rule: the funnel is walkable end-to-end before post #1.
Mon Wonday · Wed mercy demo · Fri drawer confessional · Sun receipts/press. Stories daily. Batched weekly with your pipeline.
"I have ADHD. I built the tracker my brain actually needed." — the one story nobody can copy; pinned.
The Answer Sheet toy link ("take this week's exam — there are no wrong answers") + graveyard-count UGC prompts.
Goal is not followers — it's hook data: which 3 of the 15 hooks earn saves/shares/comments. Those three go into the paid test.
"A tracker that can't shame you." / "For people who've owned 6 habit trackers."
"No one's the bad guy." / the sick-week survivor angle.
"The budget that survives an overspend week."
€10/day × 5 days per framing → free-drop signups. Winner = the beachhead confirmed by wallets, not by us. 18+ only, gain-framed creative only, price visible on the landing.
① Winning framing gets €10–20/day sustained, winning hooks get variations (your pipeline's job). ② Drop #2: The Passbook — first proof the catalog reactivates the list (watch: % of Weekly buyers who return). ③ First Wonday UGC features — comeback stories from actual users close the flywheel. ④ Weekly scorecard into the Sunday review: list, CPL, revenue, hook leaderboard.
Deepen: You're On The Page Too adapts as drop #3 self-care angle; micro creator seeding (5–10 ADHD-tok creators, gift + code, QUITTR's per-view economics as the template); TikTok clone-test of the 3 best reels.
Widen: The Family Chart jumps the queue as drop #3 (fridge-scale); school-season timing; same creator motion in momtok.
Either way: the app waitlist soft-opens — the Daily Page demo IS the waitlist content. Paper collects money while the app collects believers.
Lemon Squeezy ~0 · domain ~€20 · print/proof samples ~€50
€150 test → only through the scale gate → €300–600/mo. 90-day cap ~€1,000 total unless gates are green.
€0 in month 1–2. Month 3: €200–400 seeding budget, per-view deals only, whitelisting rights in every deal.
No spend ever unlocks itself — every increase passes a gate at the Sunday review.
Sheets get cloned the week they work — that's fine. What compounds: the Wonday franchise (a ritual has no clone), the voice (February in a category of January), the email list (owned, growing monthly by drop), and the toys (interactive demos no printable shop can build). The TM files when the scorecard proves the name is worth protecting.
I produce the complete launch kit — grid, captions, Reels scripts, the free drop, The Weekly files, listing copy, all three email flows — in one pass, for your approval. Your 30 minutes of accounts happen in parallel. Post #1 goes up the day the funnel walks end-to-end.