Little instruments that make a life measurably kinder to live. Most are free. A few are paid — and those few pay for all the rest.
The free tools give you moments.
Only the paid one keeps them.
Always free
the moments · no account, ever
How many times have you restarted this? Type the number that embarrasses you. It hands it back as a score — nine comebacks, not nine failures — on a card worth sending to someone.
One page · no backend · the whole philosophy in ten seconds
Two minutes, every Monday. Count last week's wins, circle the comebacks, choose one thing for the week ahead. The reason anyone comes back weekly — and the only email we ever need to send.
The heartbeat · every list we build starts here
A timer for the first two minutes of anything. Not for finishing — finishing was never the problem. It only ever asks for two minutes, and it says so out loud.
Daily use · the ADHD door into the whole cafe
A browser tab that shows today's one thing and absolutely nothing else. No list, no inbox, no badge. Change it tomorrow. Seen forty times a day.
Habitual surface · the brand living on their screen
How many fresh starts you have left before the birthday you're quietly dreading. It's a bigger number than you think, and that's the entire point. Every Monday is a front door.
Shareable · turns a scarcity number into an abundance one
The ones that pay for it all
the memory · and the object
The Ledger
€4 / mo · €39 / yr
One lifetime record that every free tool writes into. Days won, comebacks, weeks banked — carried forward forever, across every instrument, incapable of going down. The free tools each give you a moment; this is the only thing that makes them add up. It is also the only thing a competitor cannot copy, because it's made of the customer's own life.
The spine · every free tool ends by pointing here
The Year-Book
€49 · printed, once a year
Your Ledger, bound. Three hundred and sixty-five days of your own arithmetic, printed and shipped. Genuinely un-pirateable — it's made from data only we hold — and genuinely consumable, because a year ends and another begins.
The object · high margin · uses the manufacturing muscle
The Paper Shelf
€12 each · The Weekly №01 first
The printable instruments — beautiful, giftable, one drop a month. Not the business: the sample. The cheapest way for a stranger to hold the design language in their hands and decide we're worth trusting with something larger.
Impulse tier · proof of taste · already built